Heather Cassell at Go Roam Tours

Exploring women’s past, empowering women’s present.

Go Roam Tours is a San Francisco–based walking tour company sharing the untold stories of women, LGBTQ+, and gender-expansive people who shaped the city’s history and culture. From San Francisco’s “founding mother” and suffragists to scandalous changemakers, queer pioneers, trailblazing athletes, and today’s activists and political leaders—our tours bring to life the hidden histories that transformed the city and continue to inspire movements today.

Led by award-winning journalist and guide Heather Cassell, Go Roam Tours offers lively, research-rich walks that connect past struggles and triumphs to the issues and communities shaping San Francisco today.

I graduated from San Francisco State University with a BA in Creative Writing and English Literature. I am currently taking business and marketing courses at City College of San Francisco.

I am currently training to be a tour guide at TripSchool and working on my certification through the San Francisco Tour Guide Guild. Additionally, I attended TripCon in 2024 and I participate in online workshops through WeTravel, Tourpreneur, and other tour guide and travel organizations.

Dining out, traveling, going to musicals, reading, writing, photography, video, social media and digital marketing, learning, hiking, biking, and handing out with my partner and friends.